Cries of little voices at reseller point

[cublog]

Cries of little voices at reseller point

Just a food for thought….

No doubt there are many brand owners and LSPs boosting about their supply chain performance but how many of these brand owners really collaborating with LSPs to walk thru the entire end-to end supply chain process until the final stage where customer purchase the items. When brand owners are becoming a giant MNC or globalize, they tend to fail to listen the voices of end customers who dealing with the resellers.

A good example that I can illustrate from my own observation and experience is in the motorcycle industry in my home country.

Manufacturer à Regional Hub à Country hub à Country’s Distributor à Country’s resellerà End Customers

For instance, many resellers in their home country really struggling to get the enough stock of motorcycles for them to sell to the end customers and very often the flow of motorcycles stock are normally being controlled by the distributors which resulted potential customers walk away from the reseller shops. Hence, how many brand owners would really go down to that level to listen their little voices of concerns? Wouldn’t the brand owners want to know the frustration of end-customers?

I guess the reason because most brand owners stop their supply chain at the point of country’s distributor where the manufacturer (brand owner) sales of goods are sold at the country’s distributor point (to certain industry).

I believe there are still plenty of rooms of improvement on LSPs to collaborate with their brand owner to truly capture the visibility of end-to-end supply chain not just stop at the point of sales of goods sold to country’s distributor but to country’s reseller and end-customers data visibility is equally important.