Hi,

I shall be comforted, if I acquire some guidance to face the competitor’s price cutting strategy.

Can I reduce my product or service price comparable with competitors pricing (by providing some value added services were competitors are lacking) with the hope of ERP will earn me a good profit in future. We have huge market share (> 60%) in our region, but most of our existing customers don’t want to pay for the supplementary. In simple, customer retention is the key over here.

(or)

Search for some new customers, who want some high class service and willing to pay for the added value.

Prabhu